Did you miss Day Party 2024? We got you covered!
Maximizing Profit and Productivity: Insights from the Day Party Annual Business Planning Soirée
On November 23, 2024, Her Complexion hosted the Day Party: Annual Business Planning Soirée, an event designed to help women entrepreneurs map out their vision, set strategic goals, and position their businesses for profitability in 2025. This action-packed session covered everything from productivity hacks to revenue planning, leaving attendees equipped to sell their offers with confidence and ease.
Here are the key takeaways from the event that can help you elevate your business:
Start with Intentionality
Before diving into strategies, we set the tone by encouraging attendees to:
Silence distractions and focus fully.
Extend themselves grace.
Ask questions and have fun.
Intentionality is the foundation of productivity and progress.
Mindset: Building Big Vision Energy
We kicked off with the Big Vision Energy Worksheet, encouraging attendees to align their mindset with their ambitions. The theme, Scared Money Doesn’t Make Any Money, reminded us that bold decisions often lead to breakthrough results.
Productivity: CEO Day vs. Admin Day
Understanding the difference between working in and working on your business is crucial. Here’s how we broke it down:
Admin Day: Focuses on operational tasks like payroll, email follow-ups, and team meetings.
CEO Day: Centers on strategic growth, such as professional development, media pitching, and planning signature events.
We introduced the concept of Work Sprints—short, focused intervals of work tailored to maximize efficiency and align with business goals.
Sample Work Sprint:
Mondays (Admin Days): Break tasks into 10/20/10-minute intervals to tackle emails, update social media, and follow up with clients.
Wednesdays (CEO Days): Dedicate time to signature event planning and personal development.
Revenue Planning: Know Your Numbers
Attendees defined clear revenue goals, distinguishing between stretch and realistic targets. Whether aiming for $100,000 or $50,000, we emphasized the importance of tracking progress daily and breaking goals into manageable milestones.
We also explored pricing strategies, including:
Market-based, value-based, and premium pricing.
Promotions that create urgency without over-discounting.
The Strategy: Systems, Automations, and Marketing
Growth requires efficient systems and a streamlined tech stack. Here are the essentials we covered:
Customer Relationship Management (CRM): Tools like HoneyBook and Dubsado to manage customer interactions.
Project Management: Platforms like ClickUp or Asana to track tasks and goals.
Marketing Automation: Leveraging AI and tools to batch content, run ads, and build consistent brand visibility.
Profit Formula: Simplifying Financial Success
Profit is more than revenue—it’s about minimizing costs and maximizing efficiency. We encouraged participants to:
Analyze their financial statements, including balance sheets and profit-and-loss statements.
Identify financial gaps and areas of opportunity for 2025.
Planning for 2025: The Power of Strategy
Each attendee walked away with:
A clear revenue model and strategies to execute their goals.
A roadmap for quarterly product launches, including timelines for pre-launch, launch, and post-launch phases.
Insights into lead generation, email marketing, and sales funnels.
Next Steps
The event concluded with actionable homework: analyze your financial opportunities, refine your systems, and finalize your strategy for 2025. These tools will ensure your business operates efficiently and profitably.
Ready to take your business to the next level?
Let’s get to work!
Antionette Gentry, MBA
During this call, our main goal is to assess your needs and determine if we are a good fit for each other. This is not a coaching session but a quick, consultation to give you immediate, actionable next steps, whether you choose to work with me further or not.